Will YouTube kill the podcast industry?
tl;dr – The podcast industry has long relied on the open nature of RSS to sustain a wide variety of small businesses. But that could all disappear if YouTube becomes the de facto place to publish podcasts.
Podcast Movement Evolutions, a conference focused on ‘the business of podcasting,’ hosted 2,000 podcast professionals in Chicago on March 31-April 3, 2025.
The dominant conversation? YouTube. With 41% of people now using YouTube as their primary podcast platform, many industry leaders celebrated it as the future. They’re welcoming YouTube with open arms. I left feeling a growing sense of dread.
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