Apple Maps will have Ads

Naively I’ve had this belief that Google was the data company and used Ads on that data to make money, whilst Apple were the software and hardware company that made money by selling at a premium for quality.

I believe that users who pay the Apple One bundle should be free of ads. Not just when they arrive in Maps, but in News too - not least because those ads are fucking Sammy spammy trash.

News is unusable in dark mode as the adverts burn my eyes with their brightness and not once have they had anything I would be even remotely interested in.

Time for a new CEO.

Beginning this summer in the U.S. and Canada, businesses will have a new way to be discovered by using Apple Business to create ads on Maps. Ads on Maps will appear when users search in Maps, and can appear at the top of a user’s search results based on relevance, as well as at the top of a new Suggested Places experience in Maps, which will display recommendations based on what’s trending nearby, the user’s recent searches, and more. Ads will be clearly marked to ensure transparency for Maps users.

»Apple →