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layout: post
date: 2022-05-15
link: https://blog.moneysavingexpert.com/2022/05/martin-lewis---uo-is-just-as-important-as-ux--a-tip-for-anyone-d/
title: UO is just as important as UX
cited: Martin Lewis

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> UO quite simply stands for 'User Outcomes', and when I use it, it very simply means does the user get the right answer, when using or reading the site, apps or tools?