---
layout: post
syndicate: true
date: 2026-06-05 09:52
title: Microsoft Wanted to Make Addictive AI
link: https://www.404media.co/satya-nadella-not-sure-who-said-microsoft-wanted-to-make-addictive-ai-is-looking-for-guy-who-did-this/
cited: 404 Media
type: linked
---

Well, no surprises. By the time big businesses recognise the enshittification era from AI has arrived it'll be too ingrained and the people who know how to do the job without it will be gone.

1. Subsidise to ubiquity
2. Increase prices to profit
3. Enshittify to maintain financial status

> the strategy document was written by Microsoft executives Omar Shahine, Jakob Werner, and some sort of AI writing tool. [This information is in our original article](https://www.404media.co/microsoft-wants-to-make-people-addicted-to-scout-its-new-ai-assistant-internal-documents-reveal/) and is readily available to Nadella. We wrote: "The document seen by 404 Media lists Shahine and another executive, Jakob Werner, as its authors. The document itself, however, notes that it was 'co-created turn-by-turn with AI. Human verified every sentence.'"

...

> Shahine is the leader of Microsoft's Scout project, as he has written numerous times on his own blog, on his LinkedIn, and on [Microsoft's own announcement of the software](https://www.microsoft.com/en-us/microsoft-365/blog/2026/06/02/introducing-microsoft-scout-your-always-on-personal-agent/?ref=404media.co).