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layout: post
date: 2022-04-26
link: https://lethain.com/how-to-safely-think-in-systems/
title: Catchphrases in How to safely think in systems
cited: Will Larson (Lethain)

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Heating or eating, Brexit means Brexit, it's a well known tactic for politicians too. Catchy names are very powerful and easy to remember even if the original underlying proposal gets miscontrued of manipulated.

> The second most impactful book I’ve read is George Lakoff’s Don’t Think of an Elephant which lays out his theory of communication. Lakoff explores a fundamental organizational challenge: as you grow, it becomes increasingly difficult to communicate when you’re not in the room where a discussion happens. I once worked with a staff engineer who described their most significant contribution as giving initiatives catchy names and slogans to propel ideas further than any supporting data might.